Cargiant is the worlds largest used car dealership.
To redesign the website giving it a more clean and simple look and creating smoother, less complex user journey.
The old design:
After many years in development, and after having launched their previous website in 2017, the company quickly realised that the user interface design was simply too busy and over embellished making the user journey seem complicated and unclear. It did not fit with the simple, no-fuss brand that they had spent decades building and this was impacting negatively on the website's conversion rates.
The solution was simply to ‘simplify’ the design and make the user journey as smooth and easy as possible. Limiting the amount of categories and content on the landing and top level pages helps to uncomplicate the user journey by presenting only information that is most important and by providing enough links ensures that visitors are easily guided to information that interests them.
The user experience:
Many of the analytics results revealed that while the site had been generating a enough traffic, it seemed to encounter issues when users would attempt to complete the search and application forms. After analysing multiple usability test results, we were able to identify how visitors interpret and react to information and we were then able to better understand how these issues can best be corrected.
A simple and seamless user journey and better user experience with better website conversion rates.