Brand design, Marketing materials
Future PropTECH is a large-scale London based event whose aim is to bring together the entire real estate ecosystem to discuss innovative technology in the sector.
To give the brand a fresh new look and feel which communicates the concept of innovation and technology.
The brand rationale:
Telling the Future PropTech story involved designing a logo that communicates a sense of innovation and excitement. A combination of bold and flat colours are used to help create this sense of 'excitement' and 'innovation'. The geometric structure helps to give the design balance and harmony by offering a sense of masculinity; this ultimately prevents it from becoming overly feminine or playful.