Kingsley Hamilton Estates

Khestates image

Case study:

KH Estates

Client:

KH Estates

Project:

Brand design, Marketing materials

Company overview:

Kingsley Hamilton Estates is an upmarket estate agency based in London's Canary Wharf financial district.

The brief:

Create a stylish brand that appeals to a more affluent, professional, 30-50 age range demographic.

KH Estates image
The brand:

The client wanted to incorporate the essence of the financial district in the logo, and also wanted to carry the colours of their sister companies which comprised of lime green, blue, pink, purple, yellow. The challenge of adopting these particular colours was in trying to eliminate the possibility of creating a look that was too playful and in effect would not appeal to the tastes of the key audience. To counter this, I use a strong serif font (Trajan Pro) as it helps to create a sense of harmony as it gives the logo a nice balance of masculine and feminine qualities.

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